Energie an. Zucker aus!
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Zum Launch von Red Bull Zero Sugar in Polen durften wir für Red Bull Polen ein ganz besonderes Opinion Leader Kit designen. Am Cover der Box haben wir einen Drehknopf untergebracht, mit dem man wortwörtlich den Zucker „ausschalten" kann – der echte Zucker läuft ab und die Red Bull Sugarfree und Zero Sugar kommen zum Vorschein.
In der Box wartet neben den zuckerfreien Energy Drinks auch ein speziell gebrandetes Flex-Trainingsband. So regt das Mailing nicht nur zur Interaktion an, sondern auch zum Sport.
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